Your team, your peers across the Client Journey, and Uni — working as one System of Action.

An AI-native system of action for B2B SaaS leaders running the Client Launch-to-Advocacy journey. Grounded in your systems of record. Run by humans who actually know your business.

The Orchestration & Intelligence Layer
for the Client Journey.

Not another CS platform. Not a workflow tool. A layer that sits above your stack — coordinating humans, agents, and systems of record along the entire Client Journey.

01 · The OrchestratorCoordinates humans, agents, and every system of record.

One unifier — Uni — coordinates your sub-agents, your teams, and your systems of record along a single Launch-to-Advocacy Journey. Nothing runs in isolation.

02 · The Data IntegratorGrounded in your CRM, CS, billing, and product.

Every value moment is validated against a real event in your systems of record. No manual entry. Your data decides — advances trigger, KPIs update, statements reconcile.

03 · The Intelligence LayerThe AI-native brain that governs every value moment.

Adaptive motions that respond to live signals. Humans in the loop by design — every agent action visible, every escalation routed, every decision audit-ready.

From journey design to advocacy insights — on one system.

Your Client Journey Owner designs the journey once. Uni runs it every day — every client on it, humans and sub-agents working from the same live dashboard, grounded in your systems of record.

01 · The Framework — design the journey
Journey Phases
+ Add Phase
Total UES™: 100 points
SCORE ALLOCATION · Drag to redistribute — changes apply across all phases and need confirmation
40
18
18
24
Launch & POC Adoption Value-Proof Advocacy
Phase 1

Launch & POC

Connect source systems, validate data pipelines, and deliver first classified spend view on RAPid Cloud Platform.

JSJohn Smith · Client Ops
Execution ScoreShow details ▾
40of 100
Time Factors15 pts
Performance Factors25 pts
KPI 90 %
Source System Connection Rate

Percentage of identified source systems successfully connected and ingesting data

Indicators to advance

Client signs off on AICE classification accuracy report for initial spend dataset

Indicator to Exit
No exit indicator has been set yet
Phase 2

Adoption

Embed spend analytics and IniTrak into weekly procurement workflows across category and operations teams.

MHMary Helen · CSM Lead
Execution ScoreShow details ▾
18of 100
Time Factors9 pts
Performance Factors9 pts
KPI 12 #
IniTrak Initiative Activation Count

Number of cost-saving initiatives actively tracked in IniTrak by the client team

Indicators to advance

Client team logs 3 or more active initiatives in IniTrak with assigned owners

Indicator to Exit
No exit indicator has been set yet
Phase 3

Value-Proof

Quantify realised cost savings, supplier rationalisation outcomes, and classification ROI for CPO-level business case.

DPDavid Park · FDE
Execution ScoreShow details ▾
18of 100
Time Factors9 pts
Performance Factors9 pts
KPI $ 750K
Confirmed Initiative Savings Value

Cumulative £/$ value of cost-saving initiatives marked as realised in IniTrak

Indicators to advance

Client Procurement Director shares Rosslyn ROI summary with CFO or Finance lead

Indicator to Exit
No exit indicator has been set yet
Phase 4

Advocacy

Convert proven ROI into renewal commitment, peer referrals, and expanded platform use across additional spend categories.

PNPriya Nair · VP Client Success
Execution ScoreShow details ▾
24of 100
Time Factors12 pts
Performance Factors12 pts
KPI 4 #
Advocacy Activation Count

Number of completed reference calls, case study contributions, or peer referrals by CPO

Indicators to transition

Client signs renewal contract or expansion order within the contracted term

Indicator to Exit
No exit indicator has been set yet
02 · The Insights — watch it perform
Journey KPI
+6%
Net Revenue Retention
118.2%
09/01/2025 → Now
Time to First Value
Client Ops confirms first classified spend view — $500K+ in savings identified
12days
08/31/2026
Time to Advocacy
CPO agrees to participate in a Rosslyn case study, reference call, or analyst briefing
42days
08/31/2026
Journey UES
+18 pts
Unified Execution Score
82of 100
07/2026 → Now
Current Clients All Tags Mary Helen Active
By Phase Execution Score (PES™) Rate (PER™)
Phase 1
Launch & POC
◆ Trend in 2 Months
KPI · Source System Connection Rate +8%
92%
08/01/2026 · vs Last Period
Execution
32of 40
Velocity12 pts
Performance20 pts
Velocity · 12 days · Target ✓
Performance
78%
Top Signal & Actions

All 4 clients on track — connection rates above 88%.

Ask Uni to auto-advance ready clients →
Phase 2
Adoption
◆ Trend in 3 Months
KPI · IniTrak Activation Count +40%
14
08/01/2026 · vs Last Period
Execution
28of 40
Velocity14 pts
Performance14 pts
Velocity · 18 days · Regular
Performance
71%
Top Signal & Actions

2 clients stuck at 2 initiatives — below the advance threshold.

Ask Uni to draft a coaching motion for CSMs →
Phase 3
Value-Proof
◆ Trend in 3 Months
KPI · Confirmed Savings Value +22%
$340K
08/01/2026 · vs Last Period
Execution
26of 40
Velocity13 pts
Performance13 pts
Velocity · 21 days · Regular
Performance
65%
Top Signal & Actions

4 clients at 42.7% of savings-KPI target — CFO share still pending.

Ask Uni to investigate the CFO-share gap →
Phase 4
Advocacy
◆ Trend in 2 Months
KPI · Advocacy Activation Count +200%
3
08/01/2026 · vs Last Period
Execution
19of 24
Velocity9 pts
Performance10 pts
Velocity · 24 days · Ahead
Performance
79%
Top Signal & Actions

1 client scored 91.6 — high potential for upsell and named reference.

Ask Uni to draft the reference-and-expansion play →
How both work together
1 · Your tool senses

Your CS tool reads health

Continuously reads client health — usage, risk, and the CS tasks that maintain it — and feeds the signal.

2 · Uni grounds & orchestrates

Uni runs the journey

Uni unifies your CS tool with your CRM, product, and billing as one system of record — no rip-and-replace — then turns those signals into Launch-to-Advocacy motions, humans leading, agents executing.

3 · One governed workspace

One surface, one sign-on

Post-Sales Ops work in a single surface — inside Claude, Cursor, Slack, or Teams — with SSO, RBAC, and audit built in. One sign-on, not two.

Product + Service

One journey. Three sets of hands — and it ends in yours.

Our proven Forward-Deploy Operators carry the setup. The product does the work. Your team keeps judgment — and ownership.

Your team

Sets direction, keeps judgment.

You own the journey and the number.

  • Define the journey. Names what first value and advocacy mean in your business.
  • Measure the outcome. Reads one number: NRR.
  • Own it at the end. The journey and the number are yours — permanently.
Uni · the product

Runs the work, every client, every day.

Grounded in your systems of record.

  • Drafts Journey v1.0 in minutes from your motion, segment, and stack — then runs the motions.
  • TTFV, TTA, and UES™ live by phase and cohort.
  • Keeps learning — motions and benchmarks compound each quarter.
Our Forward-Deploy Operators

Deploy it, tune it, hand it back.

Your fastest possible Time to First Value.

  • Runs the workshop and tunes Journey v1.0 with you in one sprint.
  • Sets baselines and benchmarks them against hundreds of journeys.
  • Steps back — that's the default. Available as a fractional Journey team member only if you want it.
How we deploy

FDOs build your Journey, tune it in one sprint, then hand it back — and/or stay on as your fractional AI-powered Journey team member.

How we charge

You pay only when your client advances — funded from work you already pay for: CS capacity, professional services hours, and the renewals you're defending.

For Unifiers that Own the Client Launch-to-Advocacy Journey.

Uniply + your CS platform. Gainsight, Totango, or Vitally handle account health and CS tasks. Uniply handles the Launch-to-Advocacy Journey — and feeds journey momentum back into your CS stack. Both get sharper.

The question buyers ask us most: "why not just build this ourselves with Claude or GPT?" Here's why Uniply exists — and what building it yourself actually costs.

 
Uniply
DIY + LLM
Time to a live journey?
A live Launch-to-Advocacy journey up and running in hours — grounded in your systems of record, motions firing on day one. Days to full Forward Deploy Operator handoff. You own it forward.
Months to build. And after all that engineering, you'd have maybe 20% of what Uniply gives you out of the box. Then engineering forever.
How is client journey momentum measured?
Continuously. TTFV, TTA, Advocacy, Renewal — every advance validated by a source event in your systems of record. Nothing lags. Nothing bills on our say-so.
Whatever you build in BI. Ad-hoc, lagging, retroactive. Fragmented and unmeasured.
How do you pay?
Only when your client advances. Outcome Advances™ pricing — no seats, no license inflation, no charge for provisions.
Compute costs + prompt costs + engineering hours. Forever. The tab compounds even when clients don't advance.
Who runs the journey day-to-day?
Uni runs the motions. Your Unifier — COO, CCO, Post-Sales Ops, Rev Ops — leads: strategy, motions approved, outcomes owned. Humans lead. AI amplifies.
Your team, prompting an LLM. Every persona learns to prompt-craft. Consistency depends on individual skill.
How does the AI actually work?
Every action grounded in your systems of record — auditable, cited, no hallucination. Motions traceable to source events. Your private data stays private, always.
A general-purpose LLM plus retrieval infrastructure you build. Grounding depends on your prompts and pipeline. Every model change risks breakage.
How does the system get smarter over time?
Uniply's community of clients. Every journey, every advance, every learned pattern makes Uni sharper for the next client — anonymized, never shared across accounts. The more Uniply customers, the more valuable your Uniply becomes. A flywheel DIY can't build.
Your data only. Every DIY team learns in isolation. No network effect. Every new team starts from zero — including yours.
What does it connect to?
Native to Salesforce, HubSpot, Gainsight, Totango, Vitally, Zendesk, Gong, Slack, Teams, Claude, ChatGPT.
You build every integration. You maintain them. You pay for every breakage.
Who maintains it over time?
We do. Continuous updates as models, integrations, and journey patterns evolve. You never pay engineering to keep it running.
Your team. Forever. Every model version, every API change, every integration upgrade.
How do you keep control?
SSO, RBAC, audit trail — governance across every motion. Full override anytime.
You build the governance layer. Every compliance review is your problem.

One unifier — Uni. A team of sub-agents. Your humans in the loop.

Clients don't want 30 agents. They want one — coordinating the rest. Uni unifies your sub-agents along the Launch-to-Advocacy journey, grounds every action in your systems of record, and escalates to humans by design.

SYSTEM OF ACTION — HUMANS LEAD · AI AMPLIFIES YOUR TEAM · HUMANS LEAD COO CCO CS Ops FDO / Post-Sales Ops SURFACES Slack MS Teams Claude ChatGPT DIRECT Uni — Your Unifier LAUNCH AGENT scheduling scope · kickoff VALUE-PROOF AGENT success criteria value signals ADOPTION AGENT usage drift next motions ADVOCACY AGENT reference radar QBR · case studies KPIs AGENT live scorecard TTFV · TTA · UES™ LEAKAGE AGENT at-risk ARR save motions LAUNCH 1ST VALUE ADOPTION ADVOCATE KPI · TTFV — Time-to-First-Value KPI · TTV — Time-to-Value KPI · TTA — Time-to-Advocacy KPI · Unified Execution Score™ · Speed & Quality SYSTEMS OF RECORD · grounding Uni — the unifier CRM accounts · pipeline CS PLATFORM health · tickets PRODUCT ANALYTICS usage · adoption BILLING contracts · ARR SUPPORT tickets · NPS DATA WAREHOUSE historical · BI SLACK / TEAMS comms · context

The Uniply MCP Server.

The Uniply MCP Server gives AI platforms secured, governed access to your Client Launch-to-Advocacy Journey — motions, value moments, journey signals, and the agents that run them.

It's the foundation that lets Uniply and external AI systems — Claude, ChatGPT, Gemini, Copilot — work together seamlessly and safely, grounded in your systems of record.

Uniply MCP Server — secured, governed access for Claude, ChatGPT, Gemini, Copilot Uniply MCP SERVER grounded · governed Claude ChatGPT Gemini Copilot SECURED · GOVERNED · GROUNDED IN YOUR SYSTEMS OF RECORD
Why Uniply works when most AI doesn't

Most enterprise AI reasons over the wrong data.

Generic inputs. Generic answers. Every quarter another wave of agents ship — none of them aligned to the work that actually compounds renewals, expansion, and advocacy.

But here's what nobody talks about: the Client Launch-to-Advocacy journey turns out to be exactly what AI needs. It creates meaning between data that was previously impossible to reconcile.

Your CRM never mapped to product usage. Your CS platform was never connected to billing. Your QBR notes lived in slides. The signals existed — they just lived in separate worlds with no shared structure.

Building and maintaining that system of action is a serious undertaking. So we built it for you:

Uni — orchestrator + sub-agents.

Uni grounds in your systems of record, applies your governance, and runs every motion across Launch, Value-Proof, Adoption, and Advocacy. Ask anything about your client portfolio — get answers that are auditable, cited, and connected to the journey, not pulled from generic context. The unlock: agents understand the relation between behavior, sentiment, and revenue by following the journey taxonomy as the shared structure.

Journey Views.

Give your CCO, CS Ops lead, or each business segment a curated view of the client state relevant to them — without exposing the full complexity of the system of action. They ask in natural language. You stay in control of what Uni reasons over.

Briefings.

Generate executive-ready outputs — QBR packs, renewal-save plays, board reviews, M&A integration readouts — with citations, source data, and ready-to-send PDFs.

The thesis behind all of this

Agents are only as great as the system of action they run inside. A small group of high-judgment operators — your COO, CCO, CS Ops lead, and a handful of Forward Deploy Operators — can now run client value as an enterprise-wide operation, scaling capability to every segment without stretching the front line thin.

Lead the journey. Compound the outcomes.